The challenge was to retain Climpson & Sons' character while giving different customer needs — coffee, equipment, subscriptions and learning — clear routes through the store. I brought its visual personality into a bespoke Shopify experience, pairing expressive imagery and illustrations with purposeful navigation and product layouts.
A coffee subscription involves several decisions before checkout. I structured the flow around one choice at a time: coffee, quantity, grind and delivery frequency. Focused stages and custom illustrations make the options easier to understand, while giving customers control over a routine that suits them.
A more considered route from discovering the range to choosing the right coffee and subscription.
The same approach carries from navigation and product discovery to the basket: preserve the warmth and individuality of the brand, while keeping shopping tasks obvious. The result is a cohesive digital direction that supports storytelling without losing sight of the customer journey.
