Hair Gain is a multi award winning, science led hair care brand founded by Lucy Palmer, stocked by Boots, Tesco, Cult Beauty, Look Fantastic and more. With a growing product range spanning supplements, topical treatments, and haircare, the site needed to work as hard as a premium DTC ecommerce platform while staying warm, accessible, and community driven.
Client
Hair Gain Now
Category
Shopify Build
Final Result
N. 02
The product discovery journey was a primary design focus. A personalised hair quiz acts as the ecommerce entry point, routing users to the right product for their specific concern and significantly reducing decision fatigue — a proven best practice for beauty and wellness brands with wide product ranges. This user centric approach replaces the typical browse and hope experience with a guided, confident path to purchase.
The result is a premium ecommerce experience that meets users at their most vulnerable and guides them toward confident purchase decisions, strengthening brand loyalty through a design that feels as considered and trustworthy as the products themselves.
